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Online marketing

  Online marketing refers to a set of powerful tools
and methodologies used for promoting products and services through the Internet.
Online marketing includes a wider range of marketing elements
than traditional business marketing due to the extra channels
and marketing mechanisms available on the Internet.
Online marketing is also known as Internet marketing,
Web marketing, digital marketing and search engine marketing (SEM).

Online marketing can deliver several benefits such as :
  • Growth in potential
  • Reduced expenses
  • Elegant communications
  • Better control
  • Improved customer service
  • Competitive advantage
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